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FirstKnock
Target New Movers Before They Choose Their Providers
Reach families who are about to move or have just settled in. People in transition need new services immediately; internet, doctors, dentists, home services, and more. FirstKnock helps you become the first business they see in their new neighborhood.
HOW FIRSTKNOCK WORKS
How New Mover Targeting Works in 3 Steps
FirstKnock helps you connect with people during one of the most important moments in their lives, a move. When someone is preparing to move or has just arrived at a new home, they are making fast buying decisions. They need new services, new providers, and new places to trust.
We Identify Movers
These families are in a major transition and ready to make new choices.
Add Them to Your Audience
They are included the moment their move status is detected.
Reach Them as They Settle In
They see your business as they browse, compare, and explore their new community.
How FirstKnock Identifies Movers
We track real-time data from multiple sources: homes listed for sale, properties in escrow, utility connections, change-of-address records, and closing documents. The moment someone enters the moving process, we capture their address and match it to their IP address.
​You can target them at three different stages:​
Pre-Movers
Homes just listed for sale. They're planning the move and researching services they'll need.
Mid-Movers
Properties in escrow or closing. They're finalizing details and making provider decisions.
Post-Movers
Just moved in (last 30 to 60 days). They're actively setting up their new home and need everything now.
​You choose which stages to target based on your business. Most clients target all three.
What FirstKnock Solves
Most businesses want more new customers, but they usually market to people who are already settled with other providers. Movers, on the other hand, are ready to choose. FirstKnock helps you reach these high intent households by giving you.
A Steady Source of New Customers
People move year-round. FirstKnock creates a consistent pipeline of high-intent customers who haven't chosen a provider yet.
A Way to Reach People During Major Life Changes
Moving is one of the top five most stressful life events. People are making dozens of decisions quickly and need trusted businesses immediately.
Visibility at the Exact Time Decisions Are Made
You reach them before they Google "dentist near me" or ask neighbors for recommendations. You're the first business they see.
A Natural Entry Point Into New Neighborhoods
Instead of cold outreach to settled residents, you reach people who expect and welcome messages from local businesses.
Reach People During
Life's Biggest Transitions
Moves happen fast, and decisions are made quickly. FirstKnock allows moving companies to reach households during the moving window, when services are being selected. Ads appear at exactly the right time, helping businesses establish relationships in new neighborhoods with minimal lift.
Who Gets the Best Results with FirstKnock
Internet & Cable Providers
Movers need wifi before they even unpack. Target pre-movers and mid-movers with installation scheduling before move-in day. Perfect timing.
Home Security Systems
New homeowners want security immediately. Target post-movers within the first 30 days with installation offers and safety statistics.
Medical & Dental Practices
Families need new doctors and dentists immediately. Target all three mover stages. Pre-movers research options. Post-movers book appointments fast.​
Furniture & Home Good Stores
Moving is the biggest purchasing window for furniture, decor, and appliances. Target pre-movers and post-movers with moving sales and delivery offers.
Reach People During
Life's Biggest Transitions
New families entering a market actively seek guidance and representation. FirstKnock introduces real estate professionals during the moving process, when intent is highest. The messaging feels timely and natural, leading to more qualified buyer conversations and consistent appointment growth.
Which Mover Stage Should You Target?
Different businesses benefit from different timing. Here's a quick guide.
Target Pre-Movers If:
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Your service requires planning (moving companies, real estate agents, mortgage brokers)
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You have long sales cycles (solar, home remodeling, landscaping design)
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You want to reach them before competition does
Target Mid-Movers If:
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You can schedule services for move-in day (internet, utilities, cleaning)
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Your product requires immediate setup (security systems, furniture delivery)
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Timing is critical to your value proposition
Target Post-Movers If:
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You provide ongoing services (gyms, restaurants, medical practices)
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Your service is needed after they settle (lawn care, auto repair, pet services)
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Immediate need drives purchasing (emergency services, home repair)
Most businesses target all three stages for maximum reach and multiple touchpoints throughout the moving journey.