FirstKnock
Target New Movers Before They Choose Their Providers
People in transition need new services immediately; internet, doctors, dentists, home services, and more. FirstKnock helps you become the first business they see in their new neighborhood.
How FirstKnock Works
FirstKnock helps you connect with people during one of the most important moments in their lives, a move. When someone is preparing to move or has just arrived at a new home, they are making fast buying decisions. They need new services, new providers, and new places to trust.
We Identify Movers
These families are in a major transition and ready to make new choices.
Add Them to Your Audience
They are included the moment their move status is detected.
Reach Them as They Settle In
They see your business as they browse, compare, and explore their new community.
How FirstKnock Identifies Movers
We track real-time data from multiple sources: homes listed for sale, properties in escrow, utility connections, change-of-address records, and closing documents. The moment someone enters the moving process, we capture their address and match it to their IP address.
You can target them at 3 Different Stages
Pre-Movers
Homes just listed for sale. They're planning the move and researching services they'll need.
Mid-Movers
Properties in escrow or closing. They're finalizing details and making provider decisions.
Post-Movers
Just moved in (last 30 to 60 days). They're actively setting up their new home and need everything now.
Reach People During Life's Biggest Transitions
Moves happen fast, and decisions are made quickly. FirstKnock allows moving companies to reach households during the moving window, when services are being selected. Ads appear at exactly the right time, helping businesses establish relationships in new neighborhoods with minimal lift.
Who Gets the Best Results with
FirstKnock
New homeowners want security immediately. Target post-movers within the first 30 days with installation offers and safety statistics.
Home Security Systems
Visible work creates natural curiosity. Show ads featuring the neighbor's new roof to surrounding homes. Result: "If it's good enough for the Johnsons, it's good enough for me."
Medical & Dental Practices
Furniture & Home Good Stores
Moving is the biggest purchasing window for furniture, decor, and appliances. Target pre-movers and post-movers with moving sales and delivery offers.