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FirstKnock
Reach people who are about to move or have just settled in.
HOW FIRSTKNOCK WORKS
Reach New Movers at the Right Moment
FirstKnock helps you connect with people during one of the most important moments in their lives, a move. When someone is preparing to move or has just arrived at a new home, they are making fast buying decisions. They need new services, new providers, and new places to trust.
We Identify Movers
These families are in a major transition and ready to make new choices.
Add Them to Your Audience
They are included the moment their move status is detected.
Reach Them as They Settle In
They see your business as they browse, compare, and explore their new community.
How FirstKnock Identifies Movers
We track real-time data from multiple sources: homes listed for sale, properties in escrow, utility connections, change-of-address records, and closing documents. The moment someone enters the moving process, we capture their address and match it to their IP address.
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You can target them at three different stages:
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Pre-Movers: Homes just listed for sale. They're planning the move and researching services they'll need.
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Mid-Movers: Properties in escrow or closing. They're finalizing details and making provider decisions.
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Post-Movers: Just moved in (last 30 to 60 days). They're actively setting up their new home and need everything now.
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You choose which stages to target based on your business. Most clients target all three.
What FirstKnock Solves
Most businesses want more new customers, but they usually market to people who are already settled with other providers. Movers, on the other hand, are ready to choose. FirstKnock helps you reach these high intent households by giving you:
A Steady Source of New Customers: People move year-round. FirstKnock creates a consistent pipeline of high-intent customers who haven't chosen a provider yet.
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A Way to Reach People During Major Life Changes: Moving is one of the top five most stressful life events. People are making dozens of decisions quickly and need trusted businesses immediately.
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Visibility at the Exact Time Decisions Are Made: You reach them before they Google "dentist near me" or ask neighbors for recommendations. You're the first business they see.
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A Natural Entry Point Into New Neighborhoods: Instead of cold outreach to settled residents, you reach people who expect and welcome messages from local businesses.
Real Results from Real Businesses
“FirstKnock has been a steady source of new customers for us. Movers make decisions fast, and our ads show up right during that window. It has helped us build relationships in new neighborhoods without extra effort.”
MATT OLSON, OWNER, OLSON MOVERS
Who Gets the Best Results with FirstKnock
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Internet & Cable Providers: Movers need wifi before they even unpack. Target pre-movers and mid-movers with installation scheduling before move-in day. Perfect timing.
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Home Security Systems: New homeowners want security immediately. Target post-movers within the first 30 days with installation offers and safety statistics.
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​Medical & Dental Practices: Families need new doctors and dentists immediately. Target all three mover stages. Pre-movers research options. Post-movers book appointments fast.​
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Furniture & Home Goods Stores: Moving is the biggest purchasing window for furniture, decor, and appliances. Target pre-movers and post-movers with moving sales and delivery offers.
Real Results from Real Businesses
"New families moving to the area are actively looking for real estate representation. FirstKnock lets us introduce ourselves at the perfect time. It feels very natural, and we have seen a noticeable increase in qualified buyer appointments each month."
MEGAN BARNETT, REALTOR, BRIGHTHILL REALTY GROUP
Which Mover Stage Should You Target?
Different businesses benefit from different timing. Here's a quick guide:
TARGET PRE-MOVERS IF:
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Your service requires planning (moving companies, real estate agents, mortgage brokers)
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You have long sales cycles (solar, home remodeling, landscaping design)
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You want to reach them before competition does
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TARGET MID-MOVERS IF:
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You can schedule services for move-in day (internet, utilities, cleaning)
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Your product requires immediate setup (security systems, furniture delivery)
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Timing is critical to your value proposition
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TARGET POST-MOVERS IF:
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You provide ongoing services (gyms, restaurants, medical practices)
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Your service is needed after they settle (lawn care, auto repair, pet services)
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Immediate need drives purchasing (emergency services, home repair)
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Most businesses target all three stages for maximum reach and multiple touchpoints throughout the moving journey.