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SearchLight
Keyword-Triggered Advertising That Captures Search
Capture people the moment they search for keywords related to your business. Show them ads everywhere they browse online, plus automatically send them a postcard.
HOW SEARCHLIGHT WORKS
How Keyword-Triggered Targeting Works in 3 Steps
When someone in your area searches for keywords related to your business (like 'emergency plumber' or 'divorce lawyer'), we capture their household IP address and add them to your audience. They see your ads everywhere they browse online. You can even automatically send them a postcard. All triggered by a simple search.
Someone Searches for Your Keywords
They search Google for 'roof repair near me' or 'best gym in [city]' or any keywords you choose to target.
We Capture Their IP Address
The moment they search, we capture their household IP address and match it to their physical address.
They See Your Ads Everywhere
They see your ads on websites, apps, and social media for up to 30 days. Also, we can send them a postcard too.
How SearchLight Captures Search Intent
The Technology Behind SearchLight
Here's how it works. Someone in your area searches for 'personal injury lawyer' or 'best HVAC company' or any keyword you want to target. The moment they search, we capture their IP address and match it to their home address. Now they're in your audience.
From that point forward, they see your ads everywhere they browse online. News sites. Social media. Weather apps. Shopping sites. Everywhere.
Want to send them a postcard too? We can trigger that automatically based on their search. They search, they get ads, they get mail. All from one keyword.
What SearchLight Solves
Most customers start their journey with a simple search. They look up a question, a product, or a nearby service while exploring their options. The problem is those moments pass quickly. People click away, get distracted, and forget who they saw. SearchLight solves that by giving you:
A Way to Follow-Up on Real Moments of Interest
Someone searching 'emergency dentist' has high intent. But most businesses only reach them if they click on an ad. SearchLight reaches them whether they click or not.
A Presence During the Early Research Phase
People search multiple times before deciding. Show up every time they browse online, not just once in search results.
More Visibility Than Traditional Search Ads Alone
Google Ads only show when they search. SearchLight follows them everywhere they browse for weeks after that search.
A Steady Reminder as People Compare Options
They search once, but they see your message for 30 days. You stay top of mind while they research competitors and make their decision.
Be Present When Intent is Highest
People researching loans and financial options often start with broad online searches. SearchLight keeps firms connected throughout that research process by serving ads during key decision moments. As prospects move closer to action, the firm stays top of mind, resulting in more qualified inquiries and stronger conversion rates.
Who Gets the Best Results with SearchLight
Personal Injury Lawyers
Someone searches 'car accident lawyer near me.' Capture their IP, show them ads for 30 days, and send a postcard with 'free consultation.' Be the first lawyer they call.
Home Services (HVAC, Electricians, Plumbers, Roofers)
Target searches like 'emergency plumber' or 'AC repair.' Show ads while they compare companies. Send a postcard with a discount code.
Auto Dealers
Someone searches 'Toyota dealership' or 'used cars under $20k.' Show them your inventory ads and send postcards with financing offers.
Financial Services
Target 'mortgage broker' or 'financial advisor near me.' High-value services need multiple touchpoints. Ads plus postcards build trust before they call.​
Be Present When Intent is Highest
Vehicle issues create urgency. SearchLight ensures repair shops remain visible while drivers search for solutions and compare options. Ads appear during that critical window, guiding customers toward a trusted local provider and creating a steady flow of new business.
SearchLight vs Google Search Ads: Which Is Better?
SearchLight
Captures their IP the moment they search and follows them everywhere online for 30 days. You reach them whether they click the search ad or not. Plus sends automatic postcards.
Google Ads
Shows your ad once when someone searches. If they don't click, you don't reach them or capture their IP address. Additionally, you pay-per-click whether they're qualified or not.
SearchLight gives you sustained visibility, not just a single moment in search results.