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SearchLight
Reach people the moment they start searching.
HOW SEARCHLIGHT WORKS
Catch People the Moment They Search
When someone in your area searches for keywords related to your business (like 'emergency plumber' or 'divorce lawyer'), we capture their household IP address and add them to your audience. They see your ads everywhere they browse online. You can even automatically send them a postcard.
All triggered by a simple search.
Someone Searches for Your Keywords
They search Google for 'roof repair near me' or 'best gym in [city]' or any keywords you choose to target.
We Capture Their IP Address
The moment they search, we capture their household IP address and match it to their physical address.
They See Your Ads Everywhere
They see your ads on websites, apps, and social media for up to
30 days. Also, we can automatically send them a postcard too.
How We Catch People When They Search
Here's how it works. Someone in your area searches for 'personal injury lawyer' or 'best HVAC company' or any keyword you want to target. The moment they search, we capture their IP address and match it to their home address. Now they're in your audience.
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From that point forward, they see your ads everywhere they browse online. News sites. Social media. Weather apps. Shopping sites. Everywhere.
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Want to send them a postcard too? We can trigger that automatically based on their search. They search, they get ads, they get mail. All from one keyword.
What SearchLight Solves
Most customers start their journey with a simple search. They look up a question, a product, or a nearby service while exploring their options. The problem is those moments pass quickly. People click away, get distracted, and forget who they saw. SearchLight solves that by giving you:
A Way to Follow Up on Real Moments of Interest: Someone searching 'emergency dentist' has high intent. But most businesses only reach them if they click on an ad. SearchLight reaches them whether they click or not.
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A Presence During the Early Research Phase: People search multiple times before deciding. Show up every time they browse online, not just once in search results.
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More Visibility Than Traditional Search Ads Alone: Google Ads only show when they search. SearchLight follows them everywhere they browse for weeks after that search.
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A Steady Reminder as People Compare Options: They search once, but they see your message for 30 days. You stay top of mind while they research competitors and make their decision.
Real Results from Real Businesses
“SearchLight keeps us connected with people who are researching loans and financial options. They start by looking up basic questions, and our ads bring them back when they are ready to take action. It has helped us double the number of qualified inquiries.”
BRANDON CONVERSE, CO-OWNER, CONVERSE TEAM FINANCIAL SERVICES
Who Gets the Best Results with SearchLight
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Personal Injury Lawyers: Someone searches 'car accident lawyer near me.' Capture their IP, show them ads for 30 days, and send a postcard with 'free consultation.' Be the first lawyer they call.
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Home Services (HVAC, Plumbers, Roofers): Target searches like 'emergency plumber' or 'AC repair.' Show ads while they compare companies. Send a postcard with a discount code.
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Auto Dealers: Someone searches 'Toyota dealership' or 'used cars under $20k.' Show them your inventory ads and send postcards with financing offers.
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Financial Services: Target 'mortgage broker' or 'financial advisor near me.' High-value services need multiple touchpoints. Ads plus postcards build trust before they call.​
Real Results from Real Businesses
“People often search for repair shops when something goes wrong. SearchLight lets us stay visible during that moment. Our ads show up while they compare shops, and it has led to a steady flow of new customers.”
TONY VARGAS, OWNER, NORTHSIDE AUTO SERVICE
How SearchLight Is Different From Google Ads
SEARCHLIGHT: Captures their IP the moment they search and follows them everywhere online for 30 days. You reach them whether they click the search ad or not. Plus sends automatic postcards.
GOOGLE ADS: Shows your ad once when someone searches. If they don't click, you don't reach them or capture their IP address. Additionally, you pay-per-click whether they're qualified or not.
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SearchLight gives you sustained visibility, not just a single moment in search results.