.png)
How Geofencing & IP Targeting Works
Simple tools, clear data, and an easy setup. You reach people at the right moment without needing tech skills.
No Technical Knowledge Required
You don't need to know anything about geofencing or IP matching to use Reach Radius. We handle all the technical work behind the scenes. You just tell us who you want to reach and we take care of the rest.
Two Core Technologies. Endless Possibilities.
GEOFENCING
Target Customers by Real-World Locations
We draw invisible boundaries around physical places. When someone's phone enters that area, they get added to your audience. You can target your competitor's store, a local event, a specific neighborhood, or even a single building. The fence can be as small as a parking space or as large as an entire city.
IDENTIFIES DEVICE ID
TARGETED LOCATION
DISPLAY ADS DELIVERED
HOW IT CAPTURES PEOPLE:
​
-
Mobile GPS signals detect when someone enters your chosen area.
-
Their device ID gets added to your campaign audience.
-
Your ads follow them shortly after they leave.
-
Works on 98% of mobile apps and websites.
​BEST FOR: Targeting neighborhoods, competitors, events, foot traffic areas.
IP TARGETING
Target by Physical Address
Every home and business has a unique IP address, like a digital street address for your internet connection. We match physical addresses to their IP addresses so you can show ads to specific households. This works for everyone connected to that home's WiFi: phones, laptops, tablets, even smart TVs.
MAILBOX ADDRESS
IDENTIFIES
IP ADDRESS
ADS & MAIL DELIVERED
​HOW IT TARGETS HOUSEHOLDS:
​​
-
We start with a physical address.
-
Our system matches it to the household's IP address.
-
Your ads appear to anyone browsing from that household.
-
No cookies, no tracking individuals, just location-based delivery.
​​BEST FOR: Direct mail integration, keyword searchers, new movers, household targeting.
Where Your Location-Based Ads Appear
Once someone enters your audience, they don't just see one ad. They see your message across the entire web.
-
650,000+ Websites & Apps
-
Mobile, Desktop, and Tablet Devices
-
Video Ads, Banner Ads, and Native Content
.png)
_svg.png){kind=icon}
Combine Digital Advertising with Direct Mail Postcards
Your ads don't stop at the screen. Once someone enters your audience through geofencing or IP targeting, we can automatically trigger a postcard to their home address. No manual work. No minimum quantities. Just digital ads and physical mail working together to double your impact.
-
Automatically Trigger Postcards to Matched Households
-
Combine Digital Ads with Physical Mail for 2x the Impact
-
No Manual Mailing Lists or Quantity Required
Launch Your Campaign in 48 Hours with Zero Technical Work
You don't need to install tracking pixels, write code, or integrate APIs. We handle everything on our end. Most campaigns launch within 48 hours of your first call.
WHAT WE HANDLE:
-
All Technical Setup
-
Audience Building and Matching
-
Ad Delivery and Optimization​
WHAT YOU DO:
-
Tell Us Your Goals and Target Audience
-
Approve the Campaign Strategy
-
Check Results and Adjust As Needed
Built for Privacy & No Cookies
Our IP matching technology is patented and built for today's privacy requirements. We don't use third-party cookies, so we're ready for the cookie-less future. You get precise targeting without the regulatory headaches, and your campaigns remain compliant with GDPR, CCPA, and other privacy laws.